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Fashion magazines take cover

Collaborations and innovative thought have made India-s top glossies get around the lockdown to release digital versions of their April issues. Are fashion magazine priorities about to change?

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Cosmopolitan Indias digital-exclusive April issue stars actor Sobhita Dhulipala who has conceptualised, styled and photographed the cover shoot at her home, minus a crew; (Right) Grazia India featured art by Sameer Kulavoor instead of celebrities on the c

Cosmopolitan Indias digital-exclusive April issue stars actor Sobhita Dhulipala who has conceptualised, styled and photographed the cover shoot at her home, minus a crew; (Right) Grazia India featured art by Sameer Kulavoor instead of celebrities on the c

In a non-COVID 19 year, Nandini Bhalla, editor of Cosmopolitan India, would have been planning the summer fashion issue of the magazine. The exercise starts with drawing up of a wishlist of cover stars who the readers can identify with. Bhalla says 80 per cent of these constitute the millennial generation. This would be followed by reaching out to designers for clothes, meeting with her fashion and features teams, and commissioning pieces to writers.

The priorities have shifted. Bhalla says her days are now planned around Microsoft Teams, Skype calls and editing copies from her residence at Gulmohar Park, Delhi. "We decided to work from home [WFH] a few days before the lockdown. During one of the many cover shoot discussions with the team over Skype, we thought—why not produce a made-from-home April cover created by the covergirl herself?"

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