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Health: How fitness industry is motivating Mumbaikars to stay fighting-fit

<p>An app to book a gym session, and a band with preventive healthcare packages, the fitness industry is using technology to attract Mumbaikars</p>

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Each time this reporter thinks of signing up for a gym, a visual pops up in the head of the earlier tryst with fitness. It was 2008. We were motivated by friends to sign up at a neighbourhood gym with an annual membership of Rs 10,000. The regime was followed religiously — eat on time, regular exercise and sleep on time. The excitement continued for a month, and then one ill-fated day, we skipped a session. One became two, then three and by the end of the third month, it stopped completely. We contemplated heading to the gym in later years but the memory of financial loss was too much to jump into the fitness wagon. Turns out, we were not alone, as the same scene was played out among colleagues.


GoodVice app allows you to book sessions in a nearby gym. Pic/Syed sameer Abedi

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