New Delhi: Exactly two years back, Paytm Founder and CEO Vijay Shekhar Sharma, keeping Alibaba model in mind, took a plunge into the burgeoning e-commerce space where Amazon and Flipkart (now owned by Walmart) were two dominant forces.

Nurturing a little grudge that he never had a chance to study at the Harvard University, Sharma de-merged the e-commerce business into a separate entity by the name of Paytm Mall to address India's large online retail opportunity with cashbacks.