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ICC Cricket World Cup 2023 had 41 per cent surrogate ads on smokeless tobacco: ICMR
Updated On: 03 June, 2024 10:50 AM IST | New Delhi | IANS
While Article 13 of the WHO Framework Convention on Tobacco Control (FCT), India's Cigarettes and Other Tobacco Products Act, 2003 (COTPA) prohibits direct and indirect tobacco advertising, promotion, and sponsorship (TAPS), the tobacco industry spends half a billion dollars annually on the promotion of smokeless tobacco products
Image for representational purpose only. Photo Courtesy: istock
About 41 per cent of advertisements shown between the overs during the 2023 ICC Men's Cricket World Cup were surrogate ads of smokeless tobacco, according to a recent study by the ICMR-National Institute of Cancer Prevention and Research on World No Tobacco Day.
World No Tobacco Day is observed every year on May 31 to raise awareness of preventable death and disease caused by tobacco. The theme this year is "protecting children from tobacco industry interference".
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