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Marketing is all that matters: Nagesh Kukunoor
Updated On: 29 September, 2011 10:32 AM IST | | piali.dasgupta
Director Nagesh Kukunoor is ready with his next release, Mod, a tender love story. This is his first attempt at this genre and he tells MiD Day why he just had to make a love story
Director Nagesh Kukunoor is ready with his next release, Mod, a tender love story. This is his first attempt at this genre and he tells MiD Day why he just had to make a love story
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The old fashioned guy in Nagesh Kukunoor is still trying to make peace with the fact that aggressive marketing largely decides the fate of a film today. 
But he also concedes that star credits really make a film even as he maintains that Salman Khan's Dabanng is his recent favourite along with Udaan, a film that he could have made.u00a0u00a0u00a0u00a0u00a0u00a0
Why do you talk to the media only when your film releases?
It's not that I don't talk to you guys. I'm not accessible, that's true. I keep changing my numbers periodically. There was a time when you could do press just when your movie opened. Those days are gone. Now if the movie is releasing in October, you have to start talking about it in January/February, which I haven't and am learning. For certain things, you don't have the will. There's a certain element of technicality involved, which I suck at. It's very tiring. I don't know how people can be constantly in the limelight. I have started tweeting though.
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Do you use Twitter only to promote your film?
I talk about other things also, but no clich ufffds and mundane stuff that most people tweet about. Like I was at the GIMA (Global Indian Musicu00a0 Awards) recently and was truly moved by Shankar Mahadevan's performance. So I tweeted four times that evening: 'Shankar is singing and I'm in heaven.' I literally meant that. There are things that I'm passionate about but I'm not really sure if the world needs to know everything. Some people are really good at creating personas and the persona is not them. They do it effortlessly and believe in it. I have trouble writing words. I can't put stuff that I don't believe in.u00a0
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Mod is based on a Taiwanese film called Keeping Watch. How much have you contributed to the story?
The theme and the soul of the film is the same. It's about this small town girl who repairs watches for a living, a quirky, odd guy shows up at her doorstep to get his watch repaired and a relationship builds up between them. We delve into the guy's past. This is the central line of the film. I put it in an Indian environment. Besides, the back story of Rannvijay's character is
completely different.u00a0
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You always write your own script. Why didn't you do it this time?
Sometimes when you pick up an article or a book, you go, 'Wow, that'll make a great film. In the same way, when you watch a film, there's something about it that you like.
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