Home / Lifestyle / Health & Fitness / Article / Tales from the royal novelty stores

Tales from the royal novelty stores

As Prince George of Cambridge completed a month recently, brands across the globe continue to cash in on the royal birth. But what products appeal to British royalty? Kiran Mehta takes a look at a handful of royal warrant holders, brands that have the royal seal of approval, and the quirky stories related to their coveted titles

Listen to this article :

By the time you’ve read this, according to the Centre for Retail Research (CRR) estimates, made before the Prince George’s arrival, baby fever would add £243 million to the UK economy.u00a0Earlier in July, The Times (UK) welcomed the Prince with a print ad of a swan delivering the royal baby, as opposed to a stork, which is perhaps fit only for commoners. A less regal approach was taken by Charmin, makers of toilet paper, who placed their product next to a gold potty, with the British flag and the royal coat of arms in the background. Warbuton’s, a baking firm, took a similar approach by showing a bun, fresh out of the oven with the line, “One’s bun is done.” These and other ads congratulating the royal family, gave the British economy a boost.


The Queen visits the Bentley stand at the Coronation Festival in July 2013. Pic Courtesy/Bentleymedia.com

How do you like the new new mid-day.com experience? Share your feedback and help us improve.

Read Next Story
Dahi Handi for a cause

Trending Stories

Latest Photoscta-pos

Latest VideosView All

Latest Web StoriesView All

Mid-Day FastView All

Advertisement