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Tales from the royal novelty stores
Updated On: 26 August, 2013 10:36 AM IST | | Kiran Mehta
As Prince George of Cambridge completed a month recently, brands across the globe continue to cash in on the royal birth. But what products appeal to British royalty? Kiran Mehta takes a look at a handful of royal warrant holders, brands that have the royal seal of approval, and the quirky stories related to their coveted titles
By the time you’ve read this, according to the Centre for Retail Research (CRR) estimates, made before the Prince George’s arrival, baby fever would add £243 million to the UK economy.u00a0Earlier in July, The Times (UK) welcomed the Prince with a print ad of a swan delivering the royal baby, as opposed to a stork, which is perhaps fit only for commoners. A less regal approach was taken by Charmin, makers of toilet paper, who placed their product next to a gold potty, with the British flag and the royal coat of arms in the background. Warbuton’s, a baking firm, took a similar approach by showing a bun, fresh out of the oven with the line, “One’s bun is done.” These and other ads congratulating the royal family, gave the British economy a boost.

The Queen visits the Bentley stand at the Coronation Festival in July 2013. Pic Courtesy/Bentleymedia.com
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