World Sleep Day: 53 per cent Indians experience sleep-related disorders without a consistent bedtime routine, says survey

YouGov and Amazon Alexa have released insights from a survey to understand sleep routine habits of Indian households across 10 citiesEvery year World Sleep Day is observed on March 14 every year and peoples sleeping habits have changed a lot over the yearsThe survey indicates that 53 per cent of respondents experience sleeprelated issues when not following a consistent bedtime routine The study further infers that adults actively follow bedtime routinesmdashwith 54 per cent of respondents having seen a noticeable improvement in sleep when following a regular sleep routine52 per cent of surveyed respondents follow a consistent bedtime and presleep habits86 per cent of the surveyed start their bedtime routine 8 pm onwards every day within this 53 per cent choose to start their routine after 1030pm Top activities that are a part of bedtime routines amongst all respondents include watching video content 63 per cent connecting with family and friends 59 per cent listening to podcasts music or audiobooks 58 per cent and scrolling through social media apps 57 per cent Households with only couples rank highest in following these activities as part of their bedtime routine amongst all other household typesOne in two respondents use voice assistants to setup their sleep routinesmdashwith more people between 3545 years using voice assistants compared to those aged between 2534 yearsSleep routines are gaining popularity and whats noteworthy is that smart technologies especially voice assistants like Alexa are increasingly becoming a valuable aid in helping people follow their bedtime routines Personalised voice AI experiences are emerging as practical alternatives to handheld screen devices before bedtime Whether its playing meditation sessions or relaxing sounds listening to audiobooks or music setting reminders and alarms or controlling smart devices to adjust the roomrsquos sleep environment people are finding innovative ways to use Alexa as part of their bedtime routines Alexa users can easily set up their bedtime routine through the Alexa app customizing it to their specific needs and preferences says Teena Sidana Country Manager Alexa IndiaHouseholds with couples and kids use voice assistants to set up sleep routines more than household types Households with couples and kids rank higher in taking help of voice assistants to follow routines followed by other household types Across all respondents 45 per cent take help of voice assistants in smart devices for listening to music podcasts meditation playlists ambient sounds movies and audiobooks About 23 per cent use voice assistants to set up reminders and alarms and 2237 use it for controlling smart home appliances such as smart lights in the bedroom or baby room automated curtains smart ACs etcListening to meditation playlists and journaling before bedtime see increased interest among adultsWhile unwinding with the help of guided meditation and journaling currently ranks lower in activities that respondents engaged in before bedtime 27 per cent the survey reveals that more than 50 per cent of the respondents have expressed interest in including wellness activities in the future as part of their bedtime routine These include activities like meditation journaling light exercises like walks and following a skincare routine Couples with and without kids have shown higher interest 32 per cent in adding meditation and journaling as part of their routineInterestingly about 21 per cent currently prefer eating and snacking before bedtime This habit is seeing increased interest amongst respondents with 34 per cent wanting to have a relaxing beverage or snack before bedtimeOther activities respondents would like to include in their routine are avoiding phones by playing brain games solving puzzles and reading and unwinding with music podcasts and daily news updates 11 per cent of the respondents indicated that they would prefer lsquodoing nothingrsquo over following a sleep routineMethodology Commissioned by Amazon Alexa and conducted by YouGov India this survey was carried out online in February 2025 with over 1000 respondents across 10 cities These cities included Mumbai Delhi Chennai Kolkata Bengaluru Hyderabad Pune Lucknow Jaipur and Ahmedabad Parameters of the study included age groups smartphone and smart devices usage voice assistant usage on the smartphone and respondent household type being households with couples households with couples and kids households with parents households with grandparents and single individuals