Women's lingerie gets male shoppers' pulses racing, a new study has revealed. u00a0 But, when it comes to women, it's the sight of sparkly evening dresses or a glamorous pair of shoes that do the trick. u00a0 The study, which was conducted by Debenhams in a bid to establish in which department customers get the most enthusiastic, used monitor devices to track the heart rates of 1,000 shoppers, reports The Daily Express. u00a0 And the study of customers aged 20 to 40 revealed stark differences between what gets the pulses racing for the two sexes. u00a0 Lingerie topped the list of goods that boosted men's heart rates, followed by high-tech TVs and sound systems. u00a0 Debenhams spokesman Ed Watson said: "It seems men enjoy buying something special for their loved ones." u00a0 Said Watson: "Women appear to embark upon an emotional roller-coaster when they step into a shop, with heart rate peaks throughout the experience. The shopping climax comes late for men - it's all about closing the deal at the till."

Women's lingerie gets male shoppers' pulses racing, a new study has revealed.  

Lingerie gets men's pulses racing!

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Lingerie gets men's pulses racing!

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