It is a spot-on-season for Axis My India, as the company projected numbers with mind-boggling accuracy in the exit polls. It had predicted 339-365 seats for the Bharatiya Janata Party-led National Democratic Alliance (NDA) and that the United Progressive Alliance (UPA) would grab 77 to 108 seats in the Lok Sabha elections. "Vindication, like victory is always sweet," said Mukesh Kabra, director, Axis-My India from the firm's Andheri office.

Speaking about hitting the bull's eye with numbers, Kabra said, "It was the result of the training our surveyors get. The training is conducted with great dedication and consistency. For this election exit poll, like the others, our team was trained for a year."