Some candidates seem to have cut down on their expenses on public rallies and gatherings, and instead, focussed on social media to reach out to voters. The BJP had said there would be comparatively less content on social media platforms in these polls and mid-day had reported this, 'With 'no competition', BJP says will go slow on social media' (October 4).

BJP workers had also said their campaign on social media would focus on star campaigner Chief Minister Devendra Fadnavis. BJP ally, the Shiv Sena's posts on social media, also focussed on their star campaigner Aaditya Thackeray who is contesting from Worli. Congress and NCP candidates too have now said they decided to concentrate on social media, especially as some of them admitted 'it is cheaper'.