'The city that never sleeps' tag for Mumbai came into effect recently after Mumbai 24X7 nightlife policy came into effect, in which shops, theatres and eateries located inmalls in non-residential and mill areas can remain open round the clock.

However, the policy that came into effect from January 27 failed to create the buzz that was expected as mall owners in the city decided to keep their establishments shut . Government officials are optimistic and feel that the footfall will increase during weekends.