"We have dehumanised the city by not thinking about public transport. Everyone on this planet cannot have a car," said Saeed Mirza, National Award-winning director, while releasing a 'People's Plan' to save the BEST Undertaking on Tuesday. Mirza said he had memories of bus rides during his college days, and the 'biradari' of commuters onboard.

The plan was presented by Aamchi Mumbai, Aamchi BEST, a platform of citizens for public transport. It argues that the real crisis affecting BEST today is the fall in ridership, and proposes concrete measures to reverse this drop. Secondly, it shows how the gap between BEST's costs and revenues can be financed without placing any burden on citizens.