When a top politician decides to go on an indie or viral platform, you can be sure that they have more to gain than the platform. It was the case when Obama plugged his healthcare bill on Between Two Ferns. It was true of Kejriwal when he appeared in TVF's viral Arnub series. And so it is true with Narendra Modi, who featured in The Humans of Bombay as their first big profile of 2019.

How did that come about? Modi says he always heard about references to 'Bambai' around him and wondered if he would ever get to see the city of dreams. 'I would hear some traders speak about Bambai and wonder, "Will I ever get to see the city of dreams?" I was always curious – I would go to the library and read everything I could get my hands on," he said in the post. Well, not only has he seen the city of dreams, but he will also be finishing five years at the seat of power, not to forget the 90+ countries he has visited since becoming PM. Whether such social media campaigns will help him do an encore remains to be seen.