Illustration/ Ravi Jadhav

Sneakers, wristwatches, handbags, clothes – you name it. If it's high fashion and high on demand, there is a low-quality knock-off available for you. If not an exact fake, there are brands taking 'inspiration' to a new level by copying someone else's existing product, something the highly-popular Instagram pages Diet Prada and Diet Sabya have been deftly calling out to let the masses know that copying was never in fashion. While they continue their shade-laced and earnest efforts against copycats, mid-day looks at the giant counterfeit industry whose success proves imitation is flattering, but mostly for the knock-off.