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For travel and hospitality, it is to survive before revive and thrive
Updated On: 09 October, 2020 07:03 AM IST | Mumbai | Hemal Ashar
Travel and hospitality industry leaders look for light in their darkest hours

Some of the speakers during the zoom meeting
The Federation of Associations in Indian Tourism and Hospitality (FAITH) held the first ever 'India Tourism Vision Day' on Thursday, October 8. Industry leaders, at least 10 associations, under the FAITH umbrella, came together in a virtual meeting in what they claimed are the, "twin industries darkest hours."
Meet begins
Nakul Anand, FAITH chairman, in his opening address, said, "In 2013, India ranked 68th on the World Economic Forum tourism competitiveness study. We jumped to 34th in 2019. It is a giant leap, but we still have a long way to go. Post COVID, we are looking to break into the Top 20 rank in global tourism competitiveness and then, Top 10 in the next five years. Tourism was the first to be affected by the outbreak and will be the last to recover. Every vertical under these industries is under deep stress. We can be one of the drivers for growth in India, but we first need to survive to revive."
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