Technological advancements have disrupted all sectors and industries, and the marketing function is no exception. With numerous innovations both in the digital and physical spaces, the evolution of marketing has been more significant in the last decade than, perhaps, in the entire history of its existence. The old-school principles of marketing are being redefined each day with numerous creative professionals and organizations executing groundbreaking campaigns and activations.

Enterprises are extensively leveraging the potential of digital platforms, including but not limited to social media and mobile, to create impactful marketing and advertising properties for the respective clients. Technologies such as Robotics, IoT, Virtual Reality, Augmented Reality, Automation, Programmatic Display and Machine Learning are significantly transforming the ways marketing has been traditionally approached. There is a convergence of digital enablers with physical modes of outreach to enhance the user experience and recall.