Mumbai: Taking a cue from the success of BJP's online campaign in Lok Sabha election, the other parties have opened up their war chest to spend on social media to expand the reach of their mass contact campaign for the Maharashtra Assembly polls.

The NCP, staring at a massive anti-incumbency factor, is using the platform of social media to showcase the development work done by it in 15 years of power in the state. "We have realised that social media is the best way to reach out to youths, who account for nearly 55 per cent of India's population. NCP has started using this medium extensively now to reach out to our voters," party's chief media co-ordinator Ravikant Varpe told PTI.