Unable to rein in rash riders delivering food across the city, the Mumbai Traffic police have now written to various food aggregators, including Zomato and Swiggy, to step in and stop the nuisance. The riders, routinely found violating traffic regulations because of time targets, were initially fined by the traffic cops but that failed to be a deterrent.

The police have now urged aggregators to discourage delivery executives from speeding. Madhukar Pandey, joint commissioner of police (traffic) said that on an average, the traffic police apprehend around 30 food delivery drivers every day over traffic violations. He pointed out that after trying other options like fining them and organising training sessions for drivers to sensitise them, they realised that the problem was also due to policies of the food aggregator companies.