Without action, road traffic crashes will become the seventh leading cause of death globally by 2030,” director of the public health programme at Bloomberg Philanthropies Dr Kelly Henning Henning had said during an event on Global Road Safety. On a mission to play its part in bringing down such road crash incidents in the city involving youngsters, Mumbai traffic police on Saturday launched a campaign to teach school and college students the importance of traffic rules and defensive driving techniques.

Citing how teenagers and youngsters are involved in many road accidents and crashes on a daily basis and lose their lives, the city traffic police department has created a detailed module that includes a collection of videos that will be shown to these children. The Mumbai Traffic Police announced this initiative through a YouTube video on Thursday.