Radio City, India's leading radio network, organized health drive-through 'The Radio City Kavach Story' an initiative, to increase awareness about health and hygiene amongst pre-teen girls and boys in Mumbai. Ms. Bharti Trivedi, CEO of NGO 'Kavach' and a regular listener of the radio station engaged RJ Salil and Archana with some shocking facts about close to zero menstrual hygiene amongst underprivileged pre-teen girls and lack of personal hygiene amongst the boys as well.

There is a certain amount of stigma around conversations on menstruation and sexual health in India. Not only does half-baked information encourage myths and misconceptions, but it also gives rise to unsafe and unhygienic practices. Along with this, when there is no awareness of how something as basic as underwear needs to be personal and regularly used, it is a large issue at hand. To counter all these challenges and misconceptions, 'The Radio City Kavach Story' initiative, aims to bust myths around topics like sexual wellbeing, menstruation, and basic cleanliness especially the use of undergarments through counseling workshops and distribution of the 'Radio City Kavach Kit'. This kit primarily comprises of sanitary pads, towel, hand, and clothes washing soaps. The thought behind distributing this kit is to encourage people to follow personal sanitation, use clean undergarments, and make them a priority in their shopping budget.