With the T20 season kick-starting, Radio City has announced its partnership with one of the world’s favorite cricket teams, Mumbai Indians. Radio City has been signed as one of the official partners of Mumbai Indians. To mark its decade-long association with the 5 times champions, India’s leading radio network, Radio City has amplified Mumbai Indian’s campaign thought of ‘Yeh hai har Indian ki family’ on air and on digital. The campaign is being promoted across Radio City’s 11 markets in Maharashtra, where the network is leading airwaves and is the only radio channel having a strong foothold in Maharashtra region. The FM station has also launched a special show– ‘The Mumbai Indians Show’ where RJ Shonali will bring in some interesting news and trivia along with conducting contests for Mumbai Indians fans. 

Over the years, Radio City is recognized for its zeal to entertain and engage with its audience through various initiatives both at local and national level. Every campaign is tailor-made as per the current trend and its audience preference. Like every year, this year as well, the station has put together a series of innovative and exciting content for its cricket-loving followers, especially Mumbai Indians fans. These initiatives are being promoted on-air as well as digitally. On-air RJ Shonali is hosting a special show called ‘The Mumbai Indians Show’ and digitally Radio City’s official page has been sharing the glimpses of the on-air show along with other activities which include video clips of RJs and fans grooving to the tunes of Mumbai Indians anthem, a cheering contest wherein the best hurrah will win a prize along with general trivia and news about the team and the tournament.