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IN PHOTOS: Mumbai jewellery shops buzz with shoppers amid Diwali gold rush
Updated On: 02 November, 2024 07:31 PM IST | Asif Ali Sayed
Jewellery shoppers flocked to stores to purchase gold on Saturday, marking an auspicious start of the festve season on the the auspicious day of Padwa. Pics/Ashish Raje


The auspicious day of Padwa, saw a significant surge in foot traffic to buy gold from jewellery outlets in the city

For many, purchasing gold during Diwali is more than just a shopping spree; it is a ritual imbued with cultural significance

Believed to bring prosperity, wealth, and good fortune, this practice resonates deeply within the Indian ethos

As families browsed through sparkling necklaces, bangles, and rings, the atmosphere was charged with excitement

Gold buyers were seen flocking to the various shops in parts of the city, with customers ranging from young couples to families

Diwali Padwa, also known as Bali Puja or Bali Pratipada, is celebrated on the first day of Kartik Pratipada, which follows Diwali

Homes, shops and offices are adorned with colourful Rangoli designs at the entrances during the festival
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