Natural Ice-cream founder R S Kamath gives us a scoop on why his business is so hot

DESPITE being in the business for 25 years, owner and founder of Natural Ice-cream Raghunandan Srinivas Kamath still prefers the age-old way of publicity word of mouth.

When we arrive at his Mangalorean-style bungalow at Lokhandwala, we are bowled over by his simplicity. His living room has intricate carved woodwork on the ceiling, and a side door opens into a courtyard the kind seen in old Mangalorean homes. Here, he lists what he learnt from making traditional ice-cream... that has melted many hearts.

Customers are teachers
I started with little knowledge about ice-cream making. Over the years, I've realised that listening to the customer always pays. They come up with good suggestions and ideas. I listen to them every time. They suggest flavours, use of a particular fruit and urge me to use less sugar. The customer is always right and that has been my principle.