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Clear outstanding ad bills of ministries, INS urges govt

To help the industry, AAAI said payments should not be taxed, and directions should be given to banks and advertising sector's debtors to provide cash flow to meet essential expenses

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This picture has been used for representational purposes only

This picture has been used for representational purposes only

The Indian Newspaper Society, which petitioned PM Modi to grant a two-year tax holiday on media businesses, bump up DAVP advertisement rates and increase government's advertising outlay, has also urged the government to settle outstanding bills that central ministries owe to the Directorate of Advertising and Visual Publicity (DAVP), which in turn pays media organisations for running advertising campaigns for ministries.

Dues totalling more than Rs 350 crore have not been paid to DAVP by various central ministries despite repeated requests by the INS and the Association of Radio Operators of India, which have demanded release of outstanding money for the bleeding print and broadcast sectors.

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