The festival colours Holi is upon us and people across the country are all set to celebrate with vigour. However, the biggest concern that stops us enjoying the festival to the fullest is the synthetic colours which affect revellers’ skin, eyes, hair and even the environment.

Now more and more people are trying to avoid the use of synthetic colours and adopted a more traditional manner to celebrate the Holi. People began using just gulaal, which resulted in a surge in the demand for organic or natural colours.