Social media giant Facebook announced on Thursday it was banning all accounts linked to Myanmar's military as well as ads from military-controlled companies in the wake of the army's seizure of power on February 1.

It said in a statement that it was treating the post-coup situation in Myanmar as an 'emergency,' explaining that the ban was precipitated by events since the coup, including 'deadly violence.' Facebook already has banned several military-linked accounts since the coup, including army-controlled Myawaddy TV and state television broadcaster MRTV. The bans are also being applied on Instagram, which is owned by Facebook.