GM Daewoo hopes to make inroads into the mini-car market with its first such vehicle now on sale in South Korea and due to come to Europe at the start of 2010. It will be assembled at GM plants in India, Vietnam, Columbia and Uzbekistan.

The Matiz Creative is the result of a 295-billion-won ($239 million) 27-month research and development programme based on mini-vehicle designs from Daewoo's US parent company General Motors (GM). The company believes the vehicle will become an industry benchmark in the mini-car world due to its design, performance and safety.