The government on Thursday announced new rules to curb misuse of social media platforms, as it mandated firms to appoint grievance officer, disclose the first originator of the mischievous information and remove, within 24 hours, content depicting nudity or morphed pictures of women.

Concerns have been raised about rampant abuse of social media platforms and spread of fake news and the government is bringing in a "soft touch" regulation, IT Minister Ravi Shankar Prasad said while announcing the new guidelines.