Nai Duniya, which was launched in 1947, has a current circulation base of approximately 5 lakh copies per day and is placed amongst the Top 10 Hindi newspapers in India.

Mahendra Mohan Gupta, chairman and MD of Jagran Prakashan Limited, said, “This was a logical market expansion for us and enables us to strengthen our presence in Central India. With the acquisition of MiD DAY in 2010 and now this, we are on our way towards implementing our strategy for inorganic growth through mergers and acquisitions.