Amul hailed the Bandra Sea Link connecting the island city to the suburbs. Pic Courtesy/Amul

It was a matter of a minute. At 9.15 every morning in the late 1960s, Uttara Parikh entered the Air India office. The phone rang an exact minute after, at least once every week. It was her boss Bobby Kooka's crisp 9.16 am greeting. Keen to crack a fresh idea for a hoarding he had drummed up at night or to tweak an artwork, Air India's commercial director was bent on apprising his young assistant of plans the moment she stepped into their office, then in the Bank of India Building at Fort.