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Nothing Nano about it
Updated On: 19 August, 2009 08:42 AM IST | | Chetan R
The car's accessories cost a bomb, customers find out to their shock
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The car's accessories cost a bomb, customers find out to their shock
The first batch of Tata Nanos have arrived at Bangalore showrooms, and MiD DAY has found out that the car's accessories cost as much as the car itself.
Customers will have to cough up an extra lakh if they want to drive away in a fully loaded Nano, going by accessory prices available in showrooms. New accessories, in addition to existing Nano merchandise, make the Nano a costly ride, say experts.
"A fully loaded Nano will be much more costlier than what has been said," said MR Indresh, an auto consultant.
"Selling accessories helps the company make up the loss incurred on producing and delivering the car at such a low price," he added.
Merchandise mania
Nano accessories now being added to the list of Nano merchandise available in Bangalore Tata dealers' outlets are hardly priced to go with the car.
Tata dealers including Prerana motors, who delivered the first bunch of cars in Bangalore on Monday, are awaiting orders for their range of Nano accessories.
These consist of a bluetooth enabled MP3 player, alloy wheels, body kit, parking aid, sensor operated security system, decals, seat covers, and car graphics, apart from some twenty items of Nano branded merchandise including Nano caps, T shirts, pen drives, water cans, perfumes, magnets and mouse pads.
The first batch of Tata Nanos have arrived at Bangalore showrooms, and MiD DAY has found out that the car's accessories cost as much as the car itself.
Customers will have to cough up an extra lakh if they want to drive away in a fully loaded Nano, going by accessory prices available in showrooms. New accessories, in addition to existing Nano merchandise, make the Nano a costly ride, say experts.
"A fully loaded Nano will be much more costlier than what has been said," said MR Indresh, an auto consultant.
"Selling accessories helps the company make up the loss incurred on producing and delivering the car at such a low price," he added.
Merchandise mania
Nano accessories now being added to the list of Nano merchandise available in Bangalore Tata dealers' outlets are hardly priced to go with the car.
Tata dealers including Prerana motors, who delivered the first bunch of cars in Bangalore on Monday, are awaiting orders for their range of Nano accessories.
These consist of a bluetooth enabled MP3 player, alloy wheels, body kit, parking aid, sensor operated security system, decals, seat covers, and car graphics, apart from some twenty items of Nano branded merchandise including Nano caps, T shirts, pen drives, water cans, perfumes, magnets and mouse pads.
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