While India is grappling under the cusp of the second wave of the pandemic, various brands have been actively engaging in assisting those in need. Keeping up with its legacy to help the deprived, Radio City has launched the ‘Plasma Helpline’ initiative in Delhi. Through this initiative, the brand aims to connect COVID-19 patients and their families with plasma donors. Radio City RJs are sharing credible information and leads with their audience who are in dire need of plasma across the Delhi-NCR region round the clock. Along with this, RJs are encouraging people who have battled and recovered from this fatal disease to come forward and help their fellow citizens. People around the Delhi-NCR region can WhatsApp their plasma requirements on +91 8454911911 and the team will assist with the relevant information.