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Tea boutique sells Rs 33,000 a kilo chai
Updated On: 26 June, 2009 08:57 AM IST | | Anjana Vaswani
Chado, credited for popularising tea-culture in coffee-loving Los Angeles, now has a new ambition to re-educate Indian tea drinkers on how to sip their chai. What's On stopped by at their High Street Phoenix stall
Chado, credited for popularising tea-culture in coffee-loving Los Angeles, now has a new ambition to re-educate Indian tea drinkers on how to sip their chai. What's On stopped by at their High Street Phoenix stall
The name "Chado" was created by fusing Chinese and Japanese words for tea with the term "Sado", which refers to the Japanese "way of tea" or tea-ceremony. And with his Mumbai franchise, Amit Mehta, Deven Shah's nephew (Deven is proprietor of the LA-based company), tells us he hopes to introduce Mumbai to a brand new way of enjoying tea. "The idea is to create awareness about tea and the myriad ways in which it can be enjoyed," he says.
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