It may hit you like a hard drink, but women brigades in the interiors of Himachal Pradesh’s Kinnaur district are busy propagating its consumption. They would rather like the menfolk had home-made stuff than ‘English’ liquor.

For them home-made liquor is the best drink which helps retain age-old tradition, besides curbing ‘outside influence’.u00a0“Local-brewed liquor is facing tough competition from English (Indian-Made Foreign Liquor) drinks. Popular Indian brands are now a fad among youth, especially during community gatherings. It’s a serious threat to our (local) liquor,” said 60-year-old social activist Rattan Manjari.