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CEO buys struggling New Zealand media firm for 1 dollar!

"Local ownership will bring many benefits to our staff, our customers and indeed to all kiwis, as we take advantage of opportunities to invest in and grow the business," Boucher said in a statement

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Sinead Boucher, CEO, Stuff

Sinead Boucher, CEO, Stuff

One of New Zealand's largest media organisations will be sold for a single dollar to its chief executive, the owners announced Monday. The organisation Stuff prints many of the nation's daily newspapers and runs a popular news website of the same name. It employs about 900 staff, including 400 journalists. Owned by Australia's Nine Entertainment, Stuff faced financial challenges before the coronavirus pandemic struck and has since seen advertising revenues plunge.

In a statement to the Australian stock market, Nine said Stuff would be sold to CEO Sinead Boucher in a management buyout deal that will be completed by the end of the month. "We have always said that we believe it is important for Stuff to have local ownership and it is our firm view that this is the best outcome for competition and consumers in New Zealand," said Hugh Marks, the CEO of Nine. Boucher said her plan is to transition the ownership by giving staff a direct stake as shareholders in the company. "Local ownership will bring many benefits to our staff, our customers and indeed to all kiwis, as we take advantage of opportunities to invest in and grow the business," Boucher said in a statement. The deal brings to an end the efforts of rival media company NZME to buy Stuff.

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