The White House has invited dozens of America's top executives, including Pepsico's India-born chief executive Indra K Nooyi, on Thursday seeking tips on how the US bureaucracy can become leaner and meaner.

Besides Nooyi, Microsoft chief executive Steve Ballmer, Craigslist founder Craig Newmark, Sprint Nextel chief executive Dan Hesse, and Facebook co-founder Chris Hughes are among those expected to attend. The idea is to find ways to cut costs and getting federal agencies to place a higher priority on better serving the public, in areas including immigration, education and the census, the Washington Post reported on Thursday.