Shah Rukh Khan gave a shoutout to Alpha after its teaser launch. Praising Alia Bhatt’s transformation from “breaking hearts to breaking bones,” he called her “Sigma girl” and also praised Bobby Deol and director Shiv Rawail

Aditya Chopra has expanded Yash Raj Films’ Saathi initiative with a year-long 2026 welfare plan, offering financial aid, healthcare, education and travel support to low-income, union-registered film workers and retired members