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Rotomac set for comeback with new strategy and multi-category expansion

Rotomac set for comeback with new strategy and multi-category expansion

One of India’s most recognised writing instrument brands, Rotomac is preparing for a comeback with a refreshed identity. Retaining its iconic tagline, the brand plans to expand beyond pens into paper stationery and children’s toys under a renewed business strategy

18 February,2026 07:58 AM IST | Mumbai | Agencies
Dipendra Singh Airee's unbeaten half-century guides Nepal to seven-wicket win

Dipendra Singh Airee's unbeaten half-century guides Nepal to seven-wicket win

Having put to chase a target of 171 runs, Nepal posted 171 runs for the loss of three wickets in 19.2 overs. Facing 23 balls, Airee played a match-winning knock of 50 runs, laced with four boundaries and three maximums

17 February,2026 11:10 PM IST | Mumbai | mid-day online correspondent
Beyond Content: How Professional Accounting Boosts an Influencer’s Bottom Line

Beyond Content: How Professional Accounting Boosts an Influencer’s Bottom Line

Influencer income rarely follows a predictable pattern. Payments may come from brand partnerships, affiliate commissions, ad revenue, product sales, or appearance fees. Each stream has its own timeline and tax requirements

17 February,2026 01:46 PM IST | Mumbai | BrandMedia
Brand strategist apologises to Allu Arjun over 42 dos and dont's claims

Brand strategist apologises to Allu Arjun over 42 dos and dont's claims

A brand strategist has issued a public apology to Allu Arjun, retracting her 42 dos and don’ts claims made in a podcast. She said the statements were incorrect, unverified, and expressed regret for any reputational harm caused to the actor

17 February,2026 12:17 PM IST | Mumbai | mid-day online correspondent

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