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E-auction: Rs 60 crore per India match and still counting

Bidding for Indian cricket's broadcast rights nudges the billion-dollar mark at the end of second day of e-auction

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IT was proved yet again yesterday that the internal disputes in the Board of Control for Cricket in India (BCCI) — that is the power tussle between the BCCI office-bearers and the SC-appointed Committee of Administrators (CoA) — hardly have any bearing on the state of Indian cricket as it continues to get financially healthier than ever. The board is set for another windfall in just over six months' time after the Indian Premier League media rights went through the roof last September.

The first-ever e-auction of the television and digital rights for India matches reached Rs 6,032.50 crore in the Global Consolidated Rights (which include worldwide television and digital rights) on Day Two yesterday, stunning its followers. As per this figure, the BCCI is set to earn approximately Rs 60 crore per match for 102 matches. In the previous cycle, it was Rs 43 crore per game for 96 matches.

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