The International Cricket Council (ICC) recently revealed Rahul Dravid's world record—facing more deliveries (31,258) than anyone else in Test cricket, a feat that truly justifies his nickname, The Wall. The record has come as no surprise to Nim Namchu, the man who coined that term for Dravid. "I'm not surprised by the world record. In his quiet, understated style, Dravid was always dynamite. One of the lines for that campaign featuring Rahul was 'tomorrow is mine',"

Namchu, an independent creative consultant with over 26 years of experience in the Indian advertising industry, told mid-day over the phone from Italy.