LaLiga Santander increased its international viewing figures by more than 48% on the first matchday (Matchday 28) following the restart of the league on June 11 compared to the average for the first 27 matchdays prior to the forced suspension of the Spanish league due to the COVID-19 pandemic.

According to international consultants Nielsen Sports, and based on the preliminary official viewing figures and estimates by the firm, international audiences during live games on Matchday 28 registered exponential growth.