Kochi: Cricket legend Sachin Tendulkar, who has been an inspiring ad icon for nearly three decades, yesterday said that as brand ambassador he has never tried to promote tobacco and alcohol.


Sachin Tendulkar 

"One thing my father told me... try not to promote tobacco and alcohol. So those are the two things I stayed away from," he said at the final day of a three-day summit organised by International Advertising Association (India chapter) here as part of its silver jubilee celebrations.