Canadian tennis beauty Eugenie Bouchard has 1.8 million followers on social media, but she has revealed that the online world is like a double-edged sword. Athletes use platforms like Instagram, Facebook and Twitter to let their fans know about their whereabouts and promote their endorsements online.

Talking about the anonymous nature of social media, Bouchard, who is ranked No. 87 in the world, told New Zealand's Radio Sport Breakfast show recently: "It's [social media] definitely crazy. We [athletes] are scrutinised on a whole other level. Fans have access to us; they can essentially write to us their unfiltered thoughts.