London: Force India have adopted a “fierce new look” ahead of what co-owner Vijay Mallya is hoping will be their best year in the team’s history.

The Silverstone-based marque have revealed a computer-generated image of their new car for the 2014 season, with the single side-on shot showing a revamp to its livery.

Predominantly saffron, green and white in past seasons to reflect the team’s Indian roots, the car now possesses a significant splash of black.

“The VJM07 looks stunning and the new livery reflects the way Sahara Force India is evolving,” said Mallya.

“I’ve always believed our cars have been the most eye-catching, but adding black as a main colour gives us a fierce new look.”