Being touted as India’s next badminton sensation after Saina Nehwal, young P.V Sindhu has signed a contract with management company Universal Collectabillia, which is co-owned by master blaster Sachin Tendulkar, according to media reports.

Universal Collectabillia, a merchandise and brand extension firm, is jointly owned by Tendulkar and his friends Chamundeswarnath and Anjana Reddy. The company will manage the 17-year-old shuttler, who’s on a high currently after winning her maiden title at Malaysian Grand Prix Gold at Kuala Lumpur on Sunday, till the 2016 Olympics in Brazil.