What triggered it, she says, was the "terrible, terrible, terrible apology that [stand-up comic] Utsav Chakraborty put out." On October 4, Chakraborty was outed by colleague Mahima Kukreja for soliciting nude images and sending unsolicited d#$k pictures of himself. Chakraborty's apology, says Menon, was "the most ridiculous, self pitying piece of cr#@". It had nothing, she argues, to do with feeling remorseful or recognising that he had harmed someone. One line from his apology tweet, she says, is forever emblazoned in her mind: "To me, getting nudes from a person was an instant rush. I was not in pain for that brief moment..."

"Utsav was using women like medicine, his apology was bereft of seeing women as human beings. It just tripped me up. At that time I felt, 'now, I don't give a damn'."
What followed then was a sh$#storm that the Indian media, for once, found itself at the centre of. Menon mentioned incidents in which KR Sreenivas (at that time resident editor at Times of India, Hyderabad, who has since resigned), with whom she'd worked in Bangalore Mirror, and then Gautam Adhikari (the editor at DNA, Mumbai, when she was working there).