Watching Kusha Kapila as Billi Maasi makes this writer nostalgic about Delhi, the city she grew up in. The hilarious Billi, a no-filter South Delhi aunty, spills the secrets to high society shenanigans, making her a massive star with a following of 756k. Kapila, 30, who grew up in Pitam Pura and now lives in Gurgaon, became popular enough to catch the eye of Karan Johar, who cast her in the just-released Ghost Stories on Netflix. "I was aware that Karan knew about me, but we met on the sets of a chat show, and then the casting director called to say, 'He wants you to do this small part'. It wasn't a small part from any angle. The character I play is also very close to the person I am in real life," Kapila says over the phone from New Delhi.

A fashion writer until just a year ago, Kapila decided to launch her content creator journey in collaboration with fellow creator Dolly Singh and creative director Santu Misra, making videos about humorous, but relatable, South Delhi girls. "It was all about being in the right place at the right time, and making most of the opportunities that came my way. We tried a whole lot of videos, but the South Delhi trope picked up. It was the truth na, that's why! Some people tell me, you exaggerate, and I say, 'if I truly show you the deepest, darkest secrets, you will be blown away'."