When Christian Annyas, an American website designer, realised that Hollywood has somehow managed to overlook the power of the font, he created The Movie Title Stills Collection. A very long time ago, film titles—the graphic images at the start of a movie—were simply hand-illustrated cards photographed and inserted into a film.

Filmmakers would invest tons of money into this, to stand apart from all the other titles being released at the same time. From the mid-1930s through the late-1940s, the major film studios led the way in title art by employing artists like Al Hirschfeld, George Petty, William Galraith Crawford, Alvan "Hap" Hadley, and Jacques Kapralik. Over time, the artform took a backseat in marketing campaigns. Started in 2016, Annyas's website provides mind-blogging information on some of these old and popular movie title fonts.