Apple has officially introduced the MacBook Neo — a brand-new laptop engineered from the ground up to bring the signature Mac experience to a wider audience at an unprecedented price point. Combining a refined aluminium build, a vivid Liquid Retina display, the raw power of Apple silicon, and a full day of battery life, the MacBook Neo sets a new benchmark for value in the laptop market. “There is simply no other laptop like it.” - Quoted by John Ternus, SVP of Hardware Engineering, Apple A beautiful, durable design in four colours Pic/Apple The MacBook Neo is crafted from a solid aluminium enclosure that balances elegance with durability. Rounded edges give it a refined look, while its lightweight 2.7-pound frame means it slips easily into any bag. Apple is offering it in four expressive colour options: Blush, Indigo, Silver, Citrus The colour theme extends to the matching magic keyboard (in lighter shades) and curated wallpapers, making it the most colourful MacBook lineup Apple has ever offered. Stunning 13-inch liquid retina display Pic/Apple The 13-inch Liquid Retina display delivers a 2408-by-1506 resolution, 500 nits of peak brightness, and support for one billion colours. Text is sharply rendered, images appear vivid, and an anti-reflective coating ensures comfortable viewing across varied lighting conditions; from a sun-lit cafe to a dim living room. In both resolution and brightness, it outpaces most competing laptops in the same price bracket. A18 Pro: Serious performance at an accessible price At the core of MacBook Neo is Apple’s A18 Pro chip, delivering performance that handles everything from everyday tasks to demanding workflows with ease. Key highlights include: • Up to 50 pc faster for common tasks like web browsing versus the top-selling Intel Core Ultra 5 PC• Up to 3x faster for on-device AI workloads such as advanced photo effects• Up to 2x faster for photo editing compared to leading Intel-based competitors• An integrated 5-core GPU for smooth graphics in games and creative apps• A 16-core Neural Engine powering Apple Intelligence features privately and efficiently The MacBook Neo is fanless, which means it operates in complete silence regardless of the workload. All-day battery life Pic/Apple Thanks to the exceptional efficiency of Apple silicon, MacBook Neo delivers up to 16 hours of battery life on a single charge. Whether you’re in a lecture hall, a co-working space, or on a long flight, the MacBook Neo keeps pace with your day. Magic keyboard and multi-touch trackpad Pic/Apple The MacBook Neo includes Apple’s widely praised Magic Keyboard, which offers a comfortable, responsive typing experience. Paired with a large Multi-Touch trackpad that supports intuitive gestures from precise clicking to fluid scrolling; the MacBook Neo provides full control with minimal effort. Selected models include Touch ID for fast and secure login and Apple Pay authentication. 1080p camera, dual mics and spatial audio speakers A 1080p FaceTime HD camera with optimised image processing ensures clear, natural-looking video during calls. Dual microphones with directional beamforming work to isolate the user’s voice and suppress ambient noise. Dual side-firing speakers with Spatial Audio and Dolby Atmos support round out an immersive audio experience; ideal for music, films, and creative projects in apps like GarageBand. Connectivity MacBook Neo includes two USB-C ports (both capable of charging), a 3.5mm headphone jack, Wi-Fi 6E for high-speed wireless networking, and Bluetooth 6 for reliable peripheral connections. macOS Tahoe: Powerful, Intuitive, Intelligent MacBook Neo ships with macOS Tahoe, bringing together a suite of powerful built-in apps - Safari, Photos, Messages, FaceTime, Pages, Calendar, and more ready to use straight out of the box. Apple Intelligence is deeply integrated across the OS, enabling Writing Tools, Live Translation, and smart summarisation through apps like Bear and Photos. Advanced privacy protections, industry-leading encryption, and automatic security updates are all included as standard. Seamless iPhone integration For iPhone users, macOS Tahoe’s Continuity features make it effortless to work across both devices. Handoff lets you begin a task on your Mac and continue on iPhone (or vice versa). Universal Clipboard enables cross-device copy-paste. iPhone Mirroring lets you view and control your iPhone directly from the MacBook Neo screen. First-time Mac users can also use their iPhone to transfer settings, passwords, files, and photos during setup. Built with the environment in mind Apple designed the MacBook Neo to be its lowest-carbon Mac to date, continuing its path toward carbon neutrality across its entire business by 2030. Environmental highlights include: • 60 pc recycled content - the highest proportion in any Apple product• 90 pc recycled aluminium throughout the enclosure• 100 pc recycled cobalt used in the battery• Manufactured using 45 pc renewable electricity (wind and solar) across the supply chain• 50 pc less aluminium waste during manufacturing versus traditional machining• 100 pc fibre-based, recyclable packaging Key specifications at a glance Display- 13-inch Liquid Retina, 2408x1506, 500 nits, 1B colours Chip- Apple A18 Pro GPU- 5-core integrated Neural- Engine 16-core Battery Life- Up to 16 hours Camera- 1080p FaceTime HD Audio- Dual side-firing speakers, Spatial Audio, Dolby Atmos Connectivity- 2x USB-C, Headphone jack, Wi-Fi 6E, Bluetooth 6 Weight- 2.7 pounds Colours- Blush, Indigo, Silver, Citrus OS- macOS Tahoe Pricing and availability The MacBook Neo is available to pre-order now and goes on sale Wednesday, March 11, through apple.com and Apple Authorised Resellers in 30 countries and regions.• Standard price: Rs 69,900• Education price: Rs 59,900Apple Trade In allows customers to trade in an existing device for credit toward a new Mac. AppleCare+ and AppleCare One plans are available for extended support, accidental damage coverage, battery service, and 24/7 Apple Expert assistance.
05 March,2026 05:53 PM IST | Mumbai (Maharashtra) | mid-day online correspondentADVERTISEMENT
