Digital Marketing is all about 'Inking Ideas' - reveals Waseem Amrohi

Digital Marketing guru Waseem Amrohi the founder of Inking Ideas is one of the most sought after professionals in the sphere of digital marketing and movies media and entertainment business This Mumbai based company has it all India presence with their presence in the USA California and Dubai in the Middle EastWaseem has worked with over 450 brands 70 movies and several Television Channels and has won best social media campaigns in CSR at ACEF Awards for the tremendous success of his innovative campaigns with Parx Huntrsquo17 YES Foundations Yes I am The Change as a creative DirectorWidely known for his achievement Part of Digital Team of the most successful Digital Marketing Campaign in Indian history Tata Tearsquos lsquoJaago Rersquo he was awarded the BBC National Marketing Award for National Awardwinning films ndash Pink Neerja and best campaigns for Hyundai All About You and HRX as a Creative Director ACEF Awards for Best Digital Integrated Award for MS Dhoni The Untold Story Padmavat Sachin ndash A billion Dreams and International movies Logan The Boss Baby Baywatch The Greatest Showman Kung Fu Panda 3 while being associated with Sultan Padman Raid Golmaal Again and Poster BoysWaseem Amrohi Founder and CEO of Inking Ideas Private Limited speaks to MidDayWhat is the idea behind your firms name Inking IdeasDont you think that the moment a human being comes to this world they start inking ideas for their lives and livelihood Every person is always inking ideas be it the Street Vendor to a someone producing Childrens toys and right up to a Corporate Leader How can I excel in my work or business or profession Waseem ends with a smileWe all are InKING ideasWhere do our Indian businesses lag as compared to their counterparts in the west about creating Digital presence of their brandsWe have failed to realize the simple reality Digital marketing is something that is unique and keeps changing every day month and every year A decade or two ago having a website used to suffice the need of a digital presence but then came YouTube FaceBook Instagram to the presentday scenario of TikTok Viga Videos to engage with your customerUnfortunately in India most of the corporates in the public sector and even in the private sector still are limited to marketing through adfilms and hoardings The drawback is that they are still not aware of the power of digital marketingWhat are the most common mistakes by corporates in the area of digital marketing of their brands or productsMost of them fail to create customer engagement that leads to acquisition If you are selling something you have to create a bond between the customer and your brand In 2013 for instance I was a part of the Make A Move campaign of VLCC Arabia and that yielded tremendous response and it actually connected with the masses via a pledge campaign on digital to fight against obesity It was huge and a gamechanger for hole UAE health issueTake the Entertainment industry what is the role of Inking Ideas as a Creative Director and Strategy Head for marketing Bollywood feature filmsMovie marketing is not just about hoarding or movie trailer or song on TVWe are not only inking ideas to pull the audience to watch the movie in theatres but on the OTT platform like Netflixrsquos Amazon Hotstarrsquos and many otherWe select the positives from the contentdriven films Among several options like we may choose WhatsApp messaging Blogging PRs and influencers to drive out the point For instance the film Sultan and Golmaal Again ran huge campaigns on TikTok WhatsApp messaging influencers and Google Display Banners and this is how we made the film bigger Also the creation of Campaigns for Platforms like BookMyShow and PayTm generated greater response Another example is that of Beat the Booty Campaign of Jacqueline Fernandes and Tiger Shroff where we generated massive User Generated Content UGCCan you give an example of a campaign which fetched totally unexpected huge success of the brand that can be used as a benchmark in your industryI would present a case study of LINO PERROS Campaign The client produces exclusive range handbags purses and clutches and had almost predetermined to sign up an A grade actress as its Brand Ambassador They aimed at catering to teenagers moms and grandmas We created a large amount of UGC videos and ran the campaign Thisisme We introduced each and everyone without any age limit After creating a website we started Online Model Hunt and the response was just tremendous It fetched us more than 10000 UGC videos from girls all over India out of which the selected 10 Finalists were invited to Mumbai and the winners were award grand prizes Would you imagine that total eyeballs garnered were over 35 Million in a span of just 17 daysWhat is the future roadmap at Inking IdeasThe roadmap for ldquoinking ideas Pvt Ltdrdquo is to keep inking new ideas every dayCatch up on all the latest Crime National International and Hatke news here Also download the new midday Android and iOS apps to get latest updates MidDay is now on Telegram Click here to join our channel middayinfomedialtd and stay updated with the latest news